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Instagram and Bookstagram: How the Community Has Benefited New Authors

Ah, Instagram—the land of gorgeous lattes, stunning travel snaps, and our favourite nook, Bookstagram!


This vibrant corner of the internet is where book lovers from all over come together to share their latest reads, chat about jaw-dropping plot twists, and, of course, showcase their beautiful bookshelves. For new authors, Bookstagram is more than just a fun place to hang out; it’s a powerful tool to get your book seen.


The Bookstagram community has become a vital space for authors, especially self-published ones, to connect with readers they’d never reach otherwise. According to Nielsen Book Research, nearly 40% of Bookstagram users have discovered new books because of posts on the platform. For many self-published authors, being featured on a popular Bookstagram account can mean a serious boost in visibility—and sales! With over 80 million posts tagged #Bookstagram, this community is teeming with readers on the hunt for their next great read.


So, if you’re a new author, diving into Bookstagram isn’t just an option—it’s a must. Share your book, engage with fellow book lovers, and watch your readership grow.

The best part? The Bookstagram community is all about celebrating books, so there’s always a spot for you and your story.


See you in the feed,

The Clowder Crew


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How we can help you - List your book with us for FREE and be a part of the Proudly South African category! Email us to start the process info@theclowderbookstore.com.

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